
In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.
Season 1
1 Episodes

R.J. Cutler
Director

Allen Gladstone
Self

Robert Proctor
Self

David Pierce
Self

Jamie Ducharme
Writer
OUi6AM
Oct 2, 2024documentary
OUi6AM
Oct 2, 2024documentary

BOKOSSA MABICKA
Apr 5, 2024No review content available.

Valina vertue
Mar 19, 2024This "crisis" is the equivalent of designing the perfect ass-kicking machine. Then, the users complain because they are getting their asses kick at previously unknown levels. JUUL ended up being the scapegoat for all vaping, but not having the choice of nicotine levels was a bad choice. You had that choice in do-it-yourself "messy" products, but, in the end, it's still a nicotine delivery system. These guys did what they set out to do, but ended up not having the foresight to realize what their product would actually be used like...and marketing to kids was the smoking gun, pun intended. Kids are too gullible to be using this.